What is Digital Marketing? And its Activities?

Varun Hans

Digital marketing Pertains the umbrella term which is utilized to explain the marketing of the products or services primarily by using the digital technologies or some other digital medium. The concept of digital marketing became more popular after 1990s and 2000. This concept actually changed the way, business or brands utilize the digital technologies for marketing of the business products.

Digital marketing is employed more in the marketing campaigns as the people now-a-days are more prone to utilize digital devices than visiting the physical shops.

Digital marketing activities-

Remarkable digital marketing activities include-

• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Content marketing
• Influencer marketing
• Content automation
• Campaign marketing
• E-commerce marketing
• Social media marketing
• Social media optimization
• E- mail direct marketing
• Display advertising
• E-books
• Optical disk and games

Non internet channels providing digital media include-
Mobile phone- sms or mms, call back or on hold mobile phones.

Digital marketing also refers to as online marketing, internet marketing or web marketing. The growth of digital marketing is estimated at 4.5 trillion online ads served annually. It’s extremely popular amongst the western countries. Like as in u.k, and worldwide, digital marketing has become most common term.

Varun Hans