Google analytics provide a single, and accurate view of the customers that can customized to your needs and shared across the organization. The data is collected and managed with the help of Google analytics.
The Data Collection and Management also Includes:
The overall data is integrated and is delivered by the Google to preserve the data integrity, besides reducing the friction and it seamlessly connects disparate data resource.
Google delivers integrated solutions that preserve data integrity, reduce friction, and seamlessly connect disparate data sources.
Data Analytics & Reporting
Reports can be segmented and filtered to reflect the needs of your business. Real-time views let you know which new content is popular, how much traffic today’s new promotion is driving to your site, and which tweets and blog posts draw the best results.
The other area of Google analytic which allows the customers to seamlessly activate your data to improve marketing campaigns and experiment with newer channels and the content.