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Multiple Channels of Digital Marketing

Varun Hans



Digital marketing is supported by various channels. The multitude of these ways makes the two way communication better. Let’s ponder into these.

  • Affiliate Marketing: This marketing is suitable for smaller brands as well as publishers or the websites with smaller traffic. There are plenty of the risks involved and the brands which market through this mode undergoes exploitation in terms of claiming commission that’s not honestly required. This form of the marketing is not considered as safe, reliable and easy means of marketing through online platform.
  • Display Advertising:
  • E-mail Marketing: As comparison to the other forms of digital marketing, this marketing is considered as cheap and is time saving. This is actually perceived by the customer as the bothersome and tedious, especially to new or potential customers. The success actually relies on the language and the visual appearance appeal. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is.
  • Search Marketing:
  • Social Media Marketing: There are numerous social fringe medias like as face book, twitter, pinterest, instagram, google+ etc. to market product or the services. This particular strategy is called as social media marketing. It’s actually a procedure whereby the strategies are made and execute to draw in traffic for a website or to gain attention of buyers over the web utilizing different social platforms.
  • Social Networking:
  • Game Advertising: When the products are included within digital game, they are known as in game advertising. These are the games which allow brands or products to place ads within the game. Either in the subtle manner or in form of the advertisement banner. Technology platform, 3-D and 4-D technology, game genre, congruity of brand and game.

Varun Hans

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